About
About Us – How Billiards
Innovating Cue Sports, One Shot at a Time
How Billiards is a global brand dedicated to advancing the sport of billiards through innovation, precision engineering, and uncompromising quality. Our mission is to provide players with equipment that enhances performance, inspires confidence, and redefines what is possible at the table.
History
Founded with a vision to combine technology and tradition, How Billiards began with a singular focus: developing carbon fiber shafts that offered consistency, low deflection, and durability unmatched in the industry.
What started as a specialized product line has grown into a comprehensive portfolio that serves players worldwide. Today, How Billiards is recognized as a leader in cue sports innovation, trusted by both professionals and enthusiasts.
Businesses & Product Lines
How Billiards operates across multiple segments of the cue sports industry, ensuring a complete experience for players:
Carbon Fiber Shafts – advanced shaft technology engineered for accuracy and control.
Cue Butts & Technology – incorporating proprietary performance cores and balance systems.
Apparel & Pool Shirts – functional, lightweight, and designed for the demands of cue sports.
Accessories – including chalk, gloves, and performance tools that complement our equipment.
Every product is built with the same philosophy: innovation, reliability, and performance.
Ambassadors
Our brand is represented by professional players and ambassadors who embody the values of excellence and dedication. These athletes not only compete at the highest level but also play a key role in product development and testing, ensuring that every innovation meets the rigorous standards of elite competition.
Some of our brand ambassadors include Shane Van Boening, Joshua Filler, Maximilian Lechner, Naoyuki Oi, Oscar Dominguez, Chiang Shui-Ching, Pia Filler, Sofia Mast, and several others.
Through these partnerships, How Billiards strengthens its connection with the global billiards community while continuously refining its products.
Commitment to the Sport
How Billiards is committed to supporting the growth of cue sports worldwide. We invest in tournaments, leagues, and grassroots initiatives that bring new players into the game and promote billiards as a sport of skill, strategy, and precision.
Our dedication goes beyond products—we strive to elevate the entire playing experience.
Looking Ahead
Innovation will continue to define the future of How Billiards. With ongoing research in materials, engineering, and performance optimization, we remain focused on delivering products that give players a competitive edge.
From professional arenas to local pool halls, our vision is clear: to set the standard for performance and supremacy in cue sports.